Instagram Update: Tip to Boost Your Visibility on Search ✨

The Instagram Explore page algorithm helps to identify accounts that are similar to each other.

Also, it identifies how certain accounts are relevant to one another based on the keywords used in bios, names, and usernames as well as captions.

That’s exactly why writing descriptive captions with relevant keywords will improve your chances of showing up in the Explore page.

Instagram will use the keywords in your post captions to determine which topics of interest align with your account.

Consider Hashtags as Keywords

On Instagram, hashtags function like keywords do in regular search engines – they help users discover relevant content.

When you search for a certain hashtag, it’ll show you all the posts tagged with said hashtag.

So it’s important to tag your posts with hashtags relevant to the content so that you can attract the right audience.

Your Instagram account could make all the difference between being a winning brand and being just another business.

So, drive up visibility on the platform with effective Instagram SEO and boost your brand awareness among your target audience.

Learn more about social media for business by following @wendy_digital_marketing

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